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Image SEO & attribution metadata editor

Prepare your images for publishing: add who made them, the copyright and how they may be used, in the standard fields photo software and Google Images read, and get the HTML, structured data and credit to go with them.

Every value read back

Each written file is read again by an independent parser. Every field must be there in every standard it was written to, and the picture data must be unchanged byte for byte.

Ready. Images, names and details stay on this device and are never uploaded.
Add the images you will publishJPG, PNG or WebP, up to 100 at once. The pictures themselves are not changed: only their metadata.

How it works

Add, describe, write, publish

  1. Add your images. JPG, PNG or WebP, up to 100. Existing metadata is shown, including anything private such as location.
  2. Fill in the credit and rights once. Creator, copyright notice, credit line and licence apply to every image; the photo's own values are suggested when it has them.
  3. Describe each image. Title, description and keywords go into the file. File name, alt text, caption and page address are for your web page.
  4. Write and download. Each file is written without re-encoding the picture, checked, and offered alone or in a ZIP with ready-to-paste HTML and structured data.

Where things go

In the file, on the page, or both

  • Written into the image: title, description, keywords, creator, credit line, copyright notice, copyright owner, licence URL, licensing page, creator's website and usage terms, using IPTC Photo Metadata in XMP, legacy IPTC-IIM (JPG), EXIF and PNG text fields. Google Images can show creator, credit, copyright and licence details read from these.
  • Only on your page: alt text, caption, file name and the page address. They are generated as HTML because image files have no place for them.
  • Structured data: ImageObject JSON-LD for the page that shows the image. It must be on that page: data inside an image file is not page data.

Honest about links

Credit, not automatic backlinks

A web address inside image metadata is not a backlink, and reposting an image does not create one. A backlink exists only when another site links to yours. Many platforms remove metadata when images are uploaded. What this tool does is make crediting easy: it embeds your details and gives you a ready-made credit line and HTML that others can copy, in the title, author, source and licence order Creative Commons recommends. It does not promise rankings, indexing or rich results.

Related tools

More for image metadata

View and remove image metadataRemove metadata from many photosInspect what is inside an image file

Real example

A real photo, before and after

A public-domain photo from Wikimedia Commons, written with this tool using its default privacy choice. Every value below was read back from both files by an independent parser (ExifReader), not by the editor.

Gulf fritillary butterfly resting on a leaf
Agraulis vanillae at Isla Margarita. Photo: Wilfredor, CC0 1.0, Wikimedia Commons.
Metadata in the file
FieldBeforeAfter
XMP dc:creatorWilfredo R. Rodriguez H., Wilfredo R. Rodriguez H.Wilfredo R. Rodriguez H.
XMP dc:rightsCreative Commons CC0 1.0 Universal Public DomainCreative Commons CC0 1.0 Universal Public Domain
XMP photoshop:Credit—Wilfredo Rodriguez / Commons
XMP xmpRights:WebStatement—https://creativecommons.org/publicdomain/zero/1.0/
XMP dc:title—Gulf fritillary butterfly on a leaf
IPTC By-lineWilfredo R. Rodriguez H.Wilfredo R. Rodriguez H.
IPTC Credit—Wilfredo Rodriguez / Commons
EXIF ArtistWilfredo R. Rodriguez H.Wilfredo R. Rodriguez H.
EXIF CopyrightCreative Commons CC0 1.0 Universal Public DomainCreative Commons CC0 1.0 Universal Public Domain
EXIF Make / ModelNIKON CORPORATION NIKON D300—
EXIF DateTimeOriginal2012:12:25 12:41:13—
EXIF SoftwareAdobe Photoshop 21.1 (Windows)—
GPSpresent—

The original carried its GPS location, the camera model, the capture date and the editing software. The default “Remove private data” choice removed them, while the creator and copyright already in the photo were kept.

24 of 24 checks passed, and the image data is identical, byte for byte.

HTML the editor produced for the page

<figure>
  <img
    src="https://example.com/images/gulf-fritillary-butterfly-on-a-leaf.jpg"
    alt="A Gulf fritillary (Agraulis vanillae) resting on a green leaf, photographed on Isla Margarita, Venezuela."
    width="4000"
    height="2705"
    loading="lazy"
    decoding="async"
  />
  <figcaption>Gulf fritillary on Isla Margarita. “<a href="https://commons.wikimedia.org/wiki/File:Agraulis_vanillae_at_Isla_Margarita.jpg">Gulf fritillary butterfly on a leaf</a>” Wilfredo Rodriguez / Commons, licensed under <a href="https://creativecommons.org/publicdomain/zero/1.0/" rel="license">CC0 1.0</a></figcaption>
</figure>

Credit text for people who reuse the photo

“Gulf fritillary butterfly on a leaf” Wilfredo Rodriguez / Commons (https://commons.wikimedia.org/wiki/File:Agraulis_vanillae_at_Isla_Margarita.jpg), licensed under CC0 1.0 (https://creativecommons.org/publicdomain/zero/1.0/)

The credit travels inside the file, but a link in metadata is not a backlink: a backlink exists only when another site puts the credit HTML on its own page.

Measured on 26 October 2026 with Chrome 155.0.8059.85 on Windows 10/11 (13th Gen Intel(R) Core(TM) i7-13850HX, 28 threads). Your device may be faster or slower.

FAQ

Questions about image metadata and SEO.

Which metadata does Google Images use?

For licence details Google reads the IPTC fields Creator, Credit Line, Copyright Notice, Web Statement of Rights (licence) and Licensor URL, or the same information as ImageObject structured data on the page. This tool writes those IPTC fields and generates the structured data. Google decides whether to show them.

Does adding my website to image metadata create backlinks?

No. A backlink only exists when another website puts a link to yours on its page. Metadata can help people find the source and credit it properly, and the tool gives them ready-made credit HTML, but many sites strip metadata and nothing forces a link.

Will the image lose quality?

No. The picture data is copied byte for byte and only the metadata blocks change. Every result is checked: the picture data must be identical to the original and the file must open at the same size.

What happens to GPS location and camera details?

By default they are removed, together with dates and software details, while orientation and colour information stay. You can instead keep camera settings, or keep all other EXIF data, including location. Older XMP and IPTC details are always replaced by what you enter. The check confirms that removed data is really gone.

Is alt text stored in the image?

No. Alt text is an attribute of the HTML image tag on your page, so the tool includes it in the HTML snippet. The image file gets a title and description, which are different fields.

Are my images and details uploaded?

No. Files are read, written and checked in your browser. Your images, file names, names, URLs and licence details never leave your device; saved details stay only on this device and only if you choose to remember them.